The seven knots represent protection and balance, and the lilac color is associated with calm, intuition, and inner connection. It's one of those lightweight bracelets that doesn't get in the way, that you put on almost without noticing, and that ends up accompanying you every day.
The little owl reinforces its message: wisdom, mental clarity, and listening a little more to what's inside you.
It is traditionally recommended to wear it on the left wrist, as an amulet against bad energies, to calm the mind and keep negativity at bay.